nutrition

The Superfood Gold Rush

JAMIE LAUREN KEILES
New York Times Magazine
The latest entrant to the superfood contest is Brazilian açaí, a purplish, antioxidant-rich stone fruit — though most call it a berry — foraged from trees in the Amazon River basin.Surprising parties become heroes and scoundrels as the coveted berry changes hands in different ways. Global consumption has further increased demand, but because of the high value of good vibes, some superfood exporters have an incentive to hew to best practices.

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