There is Life After Uber
When Uber and Lyft abruptly ended services in Austin last year, 10,000 ride-share drivers lost their jobs overnight and riders across the Texas city were stranded.
“It left us all in a lurch,” said Frances DeLaune, who was working as a driver when the taxi apps shut down service there in May 2016 after refusing to comply with local regulations. She recalled how some turned to crowd-sourcing on Facebook where passengers posted ride requests and drivers showed up to help strangers: “People were panicking.”
With the surprise news on Friday that Uber had been stripped of its license in London – paving the way for the Silicon Valley company to wage a major court battle – some are looking to the cities and countries across the globe that have pushed out the hailing app to see what could lie ahead if Uber ultimately loses its fight with Transport for London (TfL).
But, as thousands of London drivers brace themselves, critics of the scandal-prone transportation company are arguing that it’s possible to have successful ride-share systems that also adhere to local laws.
“There is life after Uber,” said Kirill Evdakov, co-founder and CEO of Fasten, a ride-share company that moved into Austin weeks after Uber and Lyft left. “Competition and choice is an improvement for everyone … A company’s profits can suffer, but for consumers, it’s just positive news.”
A not-for-profit organization called RideAustin also quickly helped to fill the void after Uber and Lyft departed in protest over a requirement that they conduct fingerprint-based background checks for drivers.
“It was not difficult to create and set up a rideshare and still follow the rules,” said Bobbi Kommineni, vice-president of strategic programs at RideAustin, which immediately worked with city officials on fingerprinting. “It was a lot of sleepless nights and all-nighters getting it working … We built it from scratch.”
When Uber left Austin, Jacob Trevino said, he and some other drivers temporarily relocated to San Antonio, a city 100 miles north that still allowed Uber, sharing hotel rooms while struggling to make ends meet.
“Being my full-time job, I was extremely stressed out about it,” he said.
“It was kind of a nightmare. But at least I was able to make money.”
Charlotte, an Austin driver who requested her full name not be used for fear of retribution from Uber, said she tried to give rides through Facebook when Uber shut down, but was worried about safety risks and the lack of insurance: “Those of us who still wanted to help get people around assumed a ridiculous and inordinate amount of personal risk just trying to help the community … It was scary.”
Trevino said he was initially skeptical that small local operations could replace the giant corporations, but said he now appreciated that there were different options in Austin – where Uber and Lyft were allowed to return in May.
“We’re very lucky. We have one of the most diverse ride-sharing markets in the entire country,” said Trevino, who drives for both RideAustin and Uber. “As long as there is somebody there to treat the drivers fairly … any company willing to fill in that gap can succeed.”
Austin, the liberal Texas capital with a growing tech industry, is not the only government to stand up to Uber’s tactic of rapidly expanding by openly defying existing laws.
After Uber launched in Alaska in 2014, the company fought with the state’s labor department and ultimately paid a fine and left the market. The taxicab industry celebrated, but state legislators eventually paved the way for Uber’s return. The Uber app was also shut down in Vancouver, Canada, where cab drivers took out an injunction against the company. Some alternatives, including a carpooling app, have since formed, but Uber is now on track to return by the end of the year.
Earlier this year, Uber announced it would shut down its operations in Denmark after prosecutors accused the company of operating an illegal taxi business. Four drivers subsequently received fines of 696,600 kroner ($111,700) for more than 7,000 trips. Soon after, a similar company launched in Denmark, called Ubr City, which claimed it was a “freight and courier service” transporting goods, but functioned like Uber. Within hours of its launch, Ubr City was reported to police.
Uber has also battled bans and suspensions in Taiwan, Hungary, Bulgaria, Italy and parts of Australia.
Uber’s new CEO, Dara Khosrowshahi, tweeted Friday that the company was “far from perfect” but had 40,000 drivers and 3.5 million Londoners “depending on us”, asking officials to “work [with] us to make things right”. In an internal email obtained by the New York Times, he added: “There is a high cost to a bad reputation.”
If Uber won’t reform its ways in London, other competitors will step up, said Carys Afoko, communications director of SumOfUs, a consumer group that has criticized Uber: “The alternative for them is to behave like responsible companies and not ... ignore laws and put customers’ and drivers’ safety at risk.”
While Uber at times has taken as much as a 30% commission from drivers’ pay, RideAustin drivers keep their full wages, and Fasten charges drivers a flat fee of 99 cents per ride.
“It’s really been fun watching these companies grow organically within the community,” said DeLaune, who drives for RideAustin. “I’m a lot happier than I was before.”
When Uber no longer has a monopoly, drivers are better equipped to fight for their rights, said Evdakov. “They have more power. If you don’t listen to us, we’re going to turn you off.”
The return of Uber and Lyft to Austin, however, has been challenging for the smaller competitors, said Kommineni, noting that RideAustin has lost 50% of its market share as a result. Some of her drivers now work for both companies, she said, though others hope to never return to Uber and are loyal to the local organization.
“They hate what Uber did to them,” she said. “We came in and provided a service when they were abandoned.”
Contact the author: sam.levin@theguardian.com