Fired by MSNBC for Giving Voice to Iraq War Opposition, Phil Donahue (1935–2024) Was Courage Personified
Phil Donahue passed away Sunday night, after a long illness. He was beloved by those who knew him and by many who didn’t.
He started as a local reporter in Ohio, was a trailblazer in bringing social issues to a national audience as a daytime broadcast TV host, and then he was pretty-much banished from TV by MSNBC because he—accurately, correctly, and morally—questioned the horrific U.S. invasion of Iraq.
In the 1970s, Phil took progressive issues and mainstreamed them to millions through his syndicated daytime show. He was a pioneer in syndication. He also pioneered on the issues; his most frequent guests on his daytime show were Ralph Nader, Gloria Steinem, and Rev. Jesse Jackson. They appeared dozens of times as Phil boosted civil rights, women’s rights, and consumer rights. He regularly hosted Dr. Sidney Wolfe warning of the greedy pharmaceutical industry and unsafe drugs. Raised a Catholic, he also featured advocates for atheism.
Mainstream media obits will likely focus on his daytime TV episodes that included male strippers or other titillation, but Phil was serious about the issues—and did far more than most mainstream TV journalists to address the biggest issues.
I was a senior producer on Phil’s short-lived MSNBC primetime show in 2002 and 2003. It was frustrating for us to have to deal with the men Phil called “the suits”—NBC and MSNBC executives who were intimidated by the Bush administration and resisted any efforts by NBC/MSNBC to practice journalism and ask tough questions of Washington before our young people were sent to Iraq to kill or be killed. Ultimately, Phil was fired because—as the leaked internal memo said—Donahue represented “a difficult public face for NBC at a time of war.”
But before we were terminated, we put guests on the screen who were not commonly on mainstream TV. We offered a full hour with Barbara Ehrenreich on Labor Day in 2002; a full hour with veteran journalist Studs Terkel; interviews with progressive members of Congress, including Bernie Sanders and Dennis Kucinich; and segments with the "maverick" Texas Observer columnist Molly Ivins; and offered platforms to foreign policy experts like Phyllis Bennis and Laura Flanders as well as Palestinian advocates, including Hanan Ashrawi.
No one on American television cross-examined Israeli leaders like Phil did when he interviewed then-Israeli Foreign Minister Shimon Peres, and later, former Prime Minister Ehud Barak. They seemed stunned—never having faced such questioning from a U.S. journalist.
But “the suits” ruined our show when they took control and actually mandated a quota system favoring the right wing: If we had booked one guest who was antiwar, we needed to book two that were pro-war. If we had one guest on the left, we needed two on the right. When a producer suggested booking Michael Moore—known to oppose the pending Iraq war—she was told she’d need to book three rightwingers for political balance.
Three weeks before the Iraq war started, and after some of the biggest antiwar mobilizations the world had ever seen (which were barely covered on mainstream TV), the suits at NBC/MSNBC terminated our show.
Phil was a giant. A huge celebrity who supported uncelebrated indy media outlets. He loved and supported the progressive media watch group FAIR (which I founded in the mid-1980s.)
Phil put Noam Chomsky on mainstream TV. He fought for Ralph Nader to be included in the 2000 presidential debates. He went on any TV show right after 9/11 that would have him to urge caution and to resist the calls for vengeful, endless warfare that would pointlessly kill large numbers of civilians in other countries. He opposed active wars and the Cold War with the Soviet Union. He supported war veterans and produced an important documentary on the topic: “Body of War,” on the life and death of Tomas Young.
Phil Donahue made his mark on our society. He fought for the underdog. He did it with style and grace and a wonderful sense of humor. He changed my life. And others’ lives.
He was inspired by the consciousness-raising groups he saw in the feminist movement and he sought to do consciousness-raising on a mass scale . . . using mainstream corporate TV. He did an amazing job of it.
Jeff Cohen is an activist and author. Cohen was an associate professor of journalism and the director of the Park Center for Independent Media at Ithaca College, founder of the media watch group FAIR, and former board member of Progressive Democrats of America. In 2002, he was a producer and pundit at MSNBC. He is the author of "Cable News Confidential: My Misadventures in Corporate Media" - and a co-founder of the online action group, www.RootsAction.org. His website is jeffcohen.org.
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