If America is going to survive this, communicating strategically isn’t just a job for politicians and professional commentators. Defeating Trump’s fire-hose strategy must be on your to-do list, too.
We must lay up our supplies – of love, care, trust, community and resolve – so we may resist the storm. No one can deal with every issue at once, and choosing which part of the problem to commit to is part of the work of resistance.
Our research has found that some of the people sharing conspiracies online don’t believe their own content. They are opportunists: the extremists, the disinformants, the trolls, and the profiteers.
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