Portside

Blanc argues that the current imbalance of power between labor and management in the U.S. can only be changed, for the better, with large-scale, coordinated organizing efforts rooted in the rank-and-file. His most detailed case focuses on Starbucks.

Rather than using traditional organizing committee structures, the UAW relied heavily on digital meetings, a light staff approach from the international union, and getting workers to sign union cards via QR codes. It was a gamble but worth it.