Researchers from Minnesota State University Mankato showed that ‘storytelling’ combined with marketing tactics like coupons “significantly increases consumers’ consumption of unattractive produce”.
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Their goal is to get you addicted, and make billions in profits. It’s straight from Big Tobacco's playbook — literally.
Betty Crocker's name was invented as a customer service tool that would sound friendly and personal; also it seemed more likely that female customers would trust a woman.
In the UK. junk food ads for children will be prohibited on the internet, in print and at movie theaters
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