Portside

Previously companies created products and sold them via celebrities and marketing campaigns. The protein craze seems to have reversed this flow, with businesses desperately pumping out products to meet the demand created by social media influencers

The eating of gold (chrysophagy? aurivorism?) dates back to long before the stunt-food era—it has been consumed by medieval alchemists, pharaonic Egyptians, and Victorian aesthetes.

The latest entrant to the superfood contest is Brazilian açaí, a purplish, antioxidant-rich stone fruit — though most call it a berry — foraged from trees in the Amazon River basin.Surprising parties become heroes and scoundrels as the coveted berry changes hands in different ways. Global consumption has further increased demand, but because of the high value of good vibes, some superfood exporters have an incentive to hew to best practices.