Big Tobacco Loses in California, Eyes Rise of Big Marijuana
The Conversation

Leading tobacco control expert Stanton Glantz analyzes how a big public health push in California defeated Big Tobacco and resulted in a two-dollar cigarette tax increase. The first tax increase on tobacco in 18 years has the potential to reduce smoking prevalence from today’s 9.4 percent to 7.1 percent by 2020. Yet Glantz adds a note of caution: with diminishing cigarette profits, Big Tobacco could find a place in the marijuana market, as more states legalize marijuana.
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