The Commercial Appeal
Today, less than 1 percent of vanilla flavoring comes from the vanilla flower. The reality is that very little of the vanilla we consume comes from the precious pods. Today, most of what we eat is actually artificial vanilla flavoring. As Iain Fraser, a professor of agri-environmental economics at the University of Kent, recently wrote in The Conversation, less than 1 percent of the total global market in vanilla flavor is actually sourced from vanilla beans.
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