A Behavioral Scientist Talks Food Psychology and the Myth of Willpower
Cooks Science
Interview with behavioral scientist Dr. Brian Wansink, author of Mindless Eating (2006) and Slim by Design (2014) and founder of the Food and Brand Lab at Cornell University. The Food and Brand Lab was started in 1997 at the University of Illinois (before moving to Cornell in 2005), to explore how humans relate to food with the end goal of uncovering solutions to improve eating environments and help individuals eat better. Wansink analyzes why we eat what we eat.
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