Peter Janiszewski
Public Library of Science
After some suave marketers used clips from Oz's TV show to sell bogus products, he faced a grilling from a panel of U.S. senators about his weight loss product claims. Oz then invited his Twitter audience, "What is your biggest question for me? Reply with #OzsInbox." Unfortunately for Oz, this strategy backfired. Horrendously. Immediately after Oz asked the question, Twitter gave Dr. Oz a hilarious slap across the face.
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