An introduction to the five techniques of science denial: fake experts, logical fallacies, impossible expectations, cherry picking, and conspiracy theories
It’s not enough to know the science (or history). You have to know the pseudoscience (or pseudohistory) inside and out. You have to know how science has been twisted, the studies that pseudoscientists will reference, and how they will misrepresent them. It takes a special skill set to combat pseudoscience and science denialism, and few academics have it.
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Ironically, throwing more science at science denial ignores the social science research into denial. You can’t adequately address science denial without considering the root cause: the ideology driving the rejection. The way to inoculate people against anti-scientific myths is to explain the fallacy employed by the myth. Once people understand the techniques used to distort the science, they can reconcile the myth with the fact.