Portside

Unions are uncommon in the ad industry. But the disappearance of thousands of agency jobs in the pandemic and agencies’ growing use of AI to perform tasks like media planning and buying, and market research, could make unionization more appealing,

Hearst joins an ever-growing number of media organizations that have been unionized in the past several years. But Hearst staffers’ decision to unionize across two-dozen publications will encompass more titles than almost any other U.S. media union.