Naomi Klein: ‘Trump is an Idiot, But Don’t Underestimate How Good He is at That’
The Guardian
Trump, she suggests in her new book, No Is Not Enough, exploited that phenomenon (personal branding) to become the first incarnation of president as a brand, doing to the US nation and to the planet what he had first practised on his big gold towers: plastering his name and everything it stands for all over them.
Spread the word