Skip to main content

books

Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America

Andrew Mayersohn Boston Review
It's clear that President Obama out-organized his opponents in both of his runs for president. But how did he do it? Elizabeth McKenna and Hahrie Han, in Groundbreakers, shows us how. As Andrew Mayersohn notes in this review, "giving people meaningful responsibilities is a powerful way to engage them and keep them engaged." This is a vital lesson in politics, one that Team Obama, in two national campaigns, realized with spectacular results.
Subscribe to Presidential campaigns