Part of the allure of sour is the physical shock, followed by uncertainty: Is this pain or pleasure? The sensation can be overwhelming.
Recent experiments show how sound can interplay with your sense of smell—and, thus, flavor—in the brain
There are genetic differences in our ability to taste food. It has been known for many years that some people are extremely sensitive to the taste of bitter substances, while others perceive little or no bitter taste. The former were called super-tasters and the latter non-tasters. In the middle was everyone else.
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