Unions are uncommon in the ad industry. But the disappearance of thousands of agency jobs in the pandemic and agencies’ growing use of AI to perform tasks like media planning and buying, and market research, could make unionization more appealing,
Expertise in the language of the internet is part of what has made BuzzFeed a digital giant. Now members of the website’s news staff are using their fluency in digital culture to pressure their employer to come to the bargaining table.
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