While the fast-food movement may not be close to persuading McDonald’s to adopt a $15 minimum wage, even the campaign’s critics acknowledge it has achieved some of its goals by prompting a national debate about low-wage work and nudging various cities and states to raise their minimum wage.
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The article examines the tapestry of "plutocratic fallacies" used to justify exploitive wages and foster irrational division among low-wage workers., such as the threat that "robots will replace you."
By calling McDonald’s a “joint employer” with its franchisees, the General Counsel—that’s the prosecuting side of the NLRB—sided with workers, who argue the corporation exerts so much control over store operations that it should be held accountable for what happens under its Golden Arches. The General Counsel’s announcement will clear the way for local NLRB offices to hold the corporation, not just franchisees, accountable for the workplace abuses.
“You guys are probably in the generation that is on the precipice of a change in the labor movement,” United Food and Commercial Workers Local 1208 President Keith Ludlum told the assembled workers, most under 30. “Us old guys and some of us who have been around awhile, we can advise you on things, but don’t be afraid to push the envelope,” Ludlum said. “Don’t be afraid to do things a little bit different. Be radical. Go after them hard and don’t ever stop.”
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