From Mesopotamian irrigation to McDonalds, the bestselling food writer tells Oliver Milman that his new history of food is his most important work
For years McDonald's new products, business ventures, even social media attempts have gone wrong. It has spectacularly failed to attract or even hold on to millennial customers, who’ve fled in droves. It’s the most visible target of an alliance of workers fighting for $15 an hour and its food is seen as anything but sustainable, fresh or healthy. A result has been a whopping 15 percent drop in its United States operating income in the last quarter of 2014.
Christmas is a commercial, obnoxious holiday. But the so-called golden rule — do unto others — that is ostensibly a core principle of every major religion, well that is a reality we have never approached, but should aim for.
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