New York Times
For years McDonald's new products, business ventures, even social media attempts have gone wrong. It has spectacularly failed to attract or even hold on to millennial customers, who’ve fled in droves. It’s the most visible target of an alliance of workers fighting for $15 an hour and its food is seen as anything but sustainable, fresh or healthy. A result has been a whopping 15 percent drop in its United States operating income in the last quarter of 2014.